Tesla is a Battery Company
Tesla Motors started as a Car company, but they should now be considered to be a Battery company for three key reasons:
- Tesla Leadership has Expertise in Batteries and Energy Systems
- Batteries Are the Most Important Component of an Electric Vehicle (EV)
- Tesla can enter other Markets with the Battery Tech they Developed While Building EVs
The careers of Tesla founders Martin Eberhard and Marc Tarpenning have been largely focused on Battery technology. Their first company together NuvoMedia, which built an eBook reader called the Rocket eBook in the late 90s, was a bet that as battery technology improved eBook readers would become much more feasible. They sold the company in 2000 for $187 million.
This sale would provide the funding necessary for Eberhard to explore the electric car market, another product space that had potential to be deeply changed by...
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