On Google’s “Build And Buy” Acquisition Strategy
Invite Media – where I cut my startup and adtech teeth – is the best performing acquisition in Google’s history by revenue growth, quickly scaling from tens of millions into the billions in only a few years.
This incredible feat is as much the result of Google’s Corp Dev and Product teams as it is the Invite Media founders, team and investors. By executing an acquisition strategy that I call “Build And Buy”, Google established a basis for cleaner technical and team integration of our growth machine, and they also insured they had people on staff with domain expertise that could steer the ship even after the original Invite Media team members left Google (the Invite Media mafia is strong).
Any company attempting to solve a problem using technology they fully control and own faces a choice of Buy or Build. Buy means acquiring another piece of technology outright, most often by...
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